Guides
Guides From the Field
Practical guides on building, reviewing and fixing websites, web applications and online integrations, written from real work and updated as we learn more.
Selling2 November 2026 · 4 min read
What Makes People Want to Give You Their Money? The 7 Words That Close a Sale
Seven words that make people want to buy: make your offer possible, plausible, protecting, payable and pressing, then push and pull.
Read the guide →Finding a niche2 November 2026 · 8 min read
How Do I Find a Niche for My Business? The 5P Niche
How to find a niche with low competition: start with the people around you, the problems they complain about and the feelings they want. No market research tools needed.
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FrameworkUpdated 16 October 2026 · 4 min read
The 4 C's: Captivate, Convince, Convert, Cultivate
The four jobs every website, online store, marketplace and app has to do to win a customer, and keep them. What each C looks like, and where each one leaks.
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WebsitesUpdated 14 October 2026 · 2 min read
Should I Rebuild My Website?
A two-minute guide: how I look at a small-business website before anyone talks about rebuilding it, and why paid traffic is a different story.
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Local advertising5 October 2026 · 9 min read
Google Ads for Childcare Centres: Turning Clicks Into Booked Tours
Which searches to pay for, which to block, where to send the click, and how to measure booked tours rather than clicks. A practical guide for Australian centres.
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Landing pages16 March 2026 · 2 min read
What Should a Landing Page for a Repair Business Have?
A two-minute guide to the PunchyPage framework: the nine questions a homeowner asks before they call, and the ten sections that answer them in order.
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Landing Pages10 February 2026 · 7 min read
The Anatomy of a High-Converting Landing Page
Discover the 8 essential sections every landing page needs to turn visitors into customers.
Read the guide →Promotions29 December 2025 · 20 min read
What Can I Promote This Week? The 2026 Promo Calendar
A 2026 promo calendar for small businesses: 365 days, each with a themed day, content ideas and a promotion idea. Use it when you need something ready to send.
Read the guide →Social media23 December 2025 · 6 min read
What Do I Write in a Promo Post? 130 Caption Ideas
130 promo captions for small businesses: short, medium and story-style, plus urgency, value and fill-in-the-blank captions you can copy and change today.
Read the guide →Promotions23 December 2025 · 5 min read
What Kind of Offer Should I Run? 50 Offer Angles
50 promotion ideas for small businesses, each with an example line, what it's for and when to use it. From first-time buyer deals to bundles and referrals.
Read the guide →Social media22 December 2025 · 12 min read
How Do I Start a Social Media Post? 365 Hooks to Use
365 social media hooks for small businesses, sorted into 15 types: curiosity, promo, teaching, social proof, announcements and more. Pick one and adapt it.
Read the guide →Side hustles27 May 2025 · 3 min read
How Much Profit Will My Side Hustle Make? A Free Calculator
Work out your side hustle's profit per day and per year. Four calculators, for custom, low-ticket, high-ticket and rental products. Change the numbers to suit yours.
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