Google Ads cost · Sydney · November 2026
How much does Google Ads cost?
You pay for each visitor Google sends to your website. In Sydney, a visitor costs from about $1.16 for a hairdresser to $92 for an emergency plumber. Here's every trade, from Google's own numbers.
It only takes 1 minute!
Your trade, your suburb: what a visitor costs you and how many people search. Free.
What a visitor costs, by trade
What one visitor to your website from Google Ads typically costs in Sydney, and how many people search each month.
- Emergency plumber$921,950 searches
- Plumber$4219,800 searches
- Roofer$322,770 searches
- Electrician$2814,800 searches
- Removalist$2216,700 searches
- Air conditioning installer$183,760 searches
- Solar installer$188,930 searches
- Locksmith$1725,800 searches
- Pest control$1615,600 searches
- Childcare centre$1116,820 searches
- Builder$114,400 searches
- Cleaner$115,200 searches
- Accountant$117,800 searches
- Dentist$1044,800 searches
- Painter$9.233,100 searches
- Concreter$8.292,390 searches
- Landscaper$7.063,260 searches
- Tiler$6.932,480 searches
- Handyman$6.164,380 searches
- Physio$6.0140,300 searches
- Mechanic$2.2548,380 searches
- Lash technician$1.616,500 searches
- Dog groomer$1.2710,920 searches
- Hairdresser$1.1646,300 searches
What a visitor costs (Google's average cost per click), middle of “[trade] near me”, “[trade] sydney” and “[trade]”. Google Keyword Planner via DataForSEO, Sydney, November 2026.
How much to invest
Reach more people in your local area
For a local business, we suggest between $10 a day to start and $50 a day to grow fast. Choose your trade and how hard you want to go.
Reach
116
people in Sydney searching for a plumber, every month.
and bring about 7 of them to your website
$10 a day is about $304 a month, your own money, paid straight to Google. A visitor for a plumber costs about $42 in Sydney; about 1 in 16 people who see a search ad visits. 19,800 people search a month.
Know the price before you pay
See what a visitor from your searches costs before you spend a dollar on ads.
Find the cheaper searches
The searches next to yours often cost less and have fewer competitors.
Some you can win free
Some searches are won with a good page and your Google listing, no ads needed.
Questions owners ask
How does Google Ads charge?
For each visitor. You pay when someone clicks your ad and comes to your website, not when the ad shows. What a visitor costs is set by an auction between the businesses advertising on that search.
Why does a visitor cost so much more for some trades?
Because a job is worth more. An emergency plumber's call-out can be worth hundreds of dollars, so plumbers bid more for each visitor than a hairdresser does for a cut. More businesses bidding on the same search also pushes what a visitor costs up.
Is the price the same everywhere in Sydney?
No. These are Sydney-wide numbers. The price in your suburb, for the exact words your customers use, can be higher or lower. That's what the free check shows you.
Do I need Google Ads at all?
Not always. Some searches are cheap to win with a good page and your Google listing alone. The free check shows which of your searches are worth paying for, and which you can win without ads.
Where do these numbers come from?
Google's own Keyword Planner data, for searches in Sydney, November 2026. For each trade we took three searches ("plumber near me", "plumber sydney", "plumber") and show the middle of what a visitor costs on each (Google calls it cost per click).
A trade? See tradie websites that show where every job came from.
What would a visitor cost you?
Your trade, your suburb, Google's numbers. Free, in about a minute.
It only takes 1 minute!