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How Do I Start a Social Media Post? 365 Hooks to Use

365 social media hooks for small businesses, sorted into 15 types: curiosity, promo, teaching, social proof, announcements and more. Pick one and adapt it.

By Bach Ly·Created ·12 min readMy working theory

The hook is the first line of your post. Here are 365 of them, one for every day of the year, sorted by what you want the post to do. Pick one and make it yours.

The 15 types

  1. 1Curiosity
  2. 2Emotional
  3. 3Promo
  4. 4Lifestyle
  5. 5Teach
  6. 6Relatable
  7. 7Authority
  8. 8Action
  9. 9Pattern break
  10. 10Thought
  11. 11Engagement
  12. 12Social proof
  13. 13Transformation
  14. 14Motivation
  15. 15Announcement

Curiosity

  • You’re not going to believe this.
  • No one talks about this, but they should.
  • I wish someone told me this earlier.
  • This changes everything.
  • The moment you see this, things click.
  • Here’s a truth most people avoid.
  • I can’t be the only one who realised this late.
  • You’ll understand why this matters in 3 seconds.
  • Don’t scroll — this is for you.
  • What you’re about to see will save you time.
  • I didn’t expect this to work… but it did.
  • This tiny change makes a massive difference.
  • Most people get this wrong.
  • This might be the missing piece for you.
  • Don’t ignore this like I did.
  • If you struggle with this, here’s help.
  • This is your sign to fix it today.
  • What if the solution is easier than you think?
  • Here’s something you didn’t know you needed.
  • This will make your life instantly easier.
  • You’ll thank yourself for reading this.
  • If you do one thing today, make it this.
  • This works better than you expect.
  • I tested this so you don’t have to.
  • You’ll wish you discovered this sooner.

Emotional

  • You deserve better than “good enough.”
  • Read this if you feel stuck.
  • For anyone who needs a fresh start today.
  • You’re closer than you think.
  • This might be exactly what your day needs.
  • If no one told you yet, you’re doing great.
  • A small reminder: you matter.
  • Don’t forget to take care of you.
  • Here’s your moment to breathe.
  • You don’t have to do everything alone.
  • You’re allowed to start again.
  • A simple tip to make today easier.
  • For the days that feel heavy — try this.
  • Little steps count too.
  • You’re not failing; you’re learning.
  • You’ve come further than you realise.
  • There’s still time to turn today around.
  • Here’s something to brighten your day.
  • You’re stronger than your bad days.
  • This trick helps me every time.
  • You deserve a win today.
  • Progress doesn’t need to be perfect.
  • Give yourself permission to slow down.
  • Something small can make a big difference.
  • Be proud of how far you’ve come.

Promo

  • Ready for something special?
  • Today’s the day — here it is.
  • A small deal with a big impact.
  • Don’t miss this one.
  • A tiny offer to brighten your week.
  • This only lasts for today.
  • Limited, simple, and worth it.
  • Because you deserve a little bonus.
  • A deal so simple, you’ll love it.
  • This won’t be here tomorrow.
  • Something small that helps in a big way.
  • Don’t sleep on this.
  • Grab this before it’s gone.
  • The perfect moment just arrived.
  • This is your sign to say yes.
  • A quick win for your day.
  • A small lift for a busy week.
  • First in, best dressed.
  • I made this just for you.
  • You don’t want to miss this.
  • Because “later” becomes “never.”
  • Get in before everyone else sees this.
  • A little reward for being here.
  • This might be exactly what you need.
  • Don’t think — enjoy.

Lifestyle

  • Here’s how to make today easier.
  • Try this before your next coffee.
  • A simple trick that actually works.
  • This is your reminder to slow down.
  • A better way to start your day.
  • If you’re overwhelmed, read this.
  • Small habits create big wins.
  • Here’s something you can use right now.
  • Stop scrolling — this helps.
  • A little clarity for your day.
  • Here's your sign to simplify.
  • You don’t need a lot to get started.
  • Try this instead of stressing.
  • One small shift = better results.
  • This is how you make progress easily.
  • You’ll want to save this for later.
  • Here's something everyone should know.
  • This is your reminder to take action.
  • A simple way to stay on track.
  • This trick makes life smoother.
  • A quick tip I wish I knew earlier.
  • A calm moment for your busy day.
  • A small upgrade you’ll love.
  • This helps more than you think.
  • A tiny step to feel more in control.

Teach

  • Here’s something I learned the hard way.
  • Most people never realise this.
  • If you want faster results, try this.
  • Here’s the part no one ever explains properly.
  • This tiny improvement makes everything smoother.
  • Don’t skip this step — you’ll regret it.
  • A simple fix for a common problem.
  • You’re probably doing this the slow way.
  • This is the easiest method I’ve found.
  • Here’s what I would do differently next time.
  • This saves me so much time — try it.
  • The trick? Do this first.
  • If I could give one piece of advice, it’s this.
  • This is the fastest way to get started.
  • A beginner-friendly tip that actually works.
  • Here’s the right way to do it.
  • Here’s the wrong way to do it.
  • Avoid this mistake at all costs.
  • Here’s my go-to technique for better results.
  • Try this before you try anything else.
  • Do this if you want to make progress sooner.
  • This common habit slows everything down.
  • Here’s a smarter alternative you can use today.
  • For anyone who wants to improve quickly.
  • This one shift unlocks everything.

Relatable

  • Today felt like one of those days.
  • I wasn’t going to share this, but…
  • This made me laugh today.
  • Anyone else feel like this sometimes?
  • I didn’t expect this to hit so deeply.
  • If you’ve ever felt overwhelmed, this is for you.
  • Something small reminded me of something big.
  • This moment stopped me in my tracks.
  • You’ll understand why this matters soon.
  • This is the part no one sees.
  • A little honesty for today.
  • I needed this reminder — maybe you do too.
  • If today felt heavy, read this.
  • Something simple changed my whole mood.
  • Here’s what I realised today.
  • I didn’t know I needed this until now.
  • Today taught me a lesson.
  • I want to tell you something real.
  • A story I’ve never shared before.
  • Let me show you something meaningful.
  • Do you ever feel like this too?
  • This tiny moment changed everything.
  • I’ve been thinking about this a lot lately.
  • Here’s a new perspective you might like.
  • This helped me more than I expected.

Authority

  • Here’s what I’d do if I were starting from scratch.
  • This is what I tell all my clients.
  • You don’t need more tools — you need this.
  • Before you make your next decision, read this.
  • Here’s how to avoid unnecessary stress.
  • I see people make this mistake every day.
  • This is the fastest way to improve your results.
  • A simple habit separates amateurs from pros.
  • If you want better outcomes, start here.
  • Most people overlook this critical step.
  • Here’s what experience has taught me.
  • This is where things usually go wrong.
  • If you want consistency, do this daily.
  • This is why your results haven’t changed yet.
  • Do this, and everything becomes easier.
  • Here’s the hidden factor no one talks about.
  • Beginners usually get stuck here.
  • Here’s a professional shortcut.
  • After years of trying everything, this works best.
  • This is the advice I wish someone gave me earlier.
  • If you want long-term progress, remember this.
  • Most people quit here — don’t.
  • You’re closer than you think, especially if you do this.
  • Here’s the simple truth most people forget.
  • Want to improve quickly? Focus on this.

Action

  • Don’t overthink it — start now.
  • Do this today and thank yourself tomorrow.
  • If you want progress, take one small action now.
  • Stop waiting for the perfect moment — it’s now.
  • All you need is one small step.
  • Try this right after you finish reading.
  • If you’ve been hesitating, this is your sign.
  • Here’s a quick action that moves things forward.
  • Don’t let another day go by without trying this.
  • Want results? Begin with this tiny step.
  • This is the easiest action you can take today.
  • Choose progress, not perfection.
  • Take 30 seconds and do this now.
  • Do this once and you’ll feel the difference.
  • This only takes a moment — but it matters.
  • Try this today and notice the shift.
  • A tiny commitment that builds big momentum.
  • Want to feel more in control? Start here.
  • Make today count by doing this one thing.
  • The next move is yours — choose wisely.
  • This doesn’t need hours. Just try it.
  • You’ll feel better after doing this.
  • The best time to take action is this moment.
  • You already know what to do — this is your reminder.
  • Let’s make today powerful — start with this.

Pattern break

  • Stop what you’re doing and look at this.
  • You’re not supposed to know this… but here it is.
  • This might sound strange, but it works.
  • You’ve probably never tried this before.
  • I know this sounds dramatic, but it’s true.
  • This shouldn’t work — but it does.
  • I didn’t believe this until I tested it myself.
  • You’re going to want to save this.
  • This is your reminder to pay attention.
  • I can’t explain why, but this always works.
  • Someone needs to hear this today.
  • You’re doing it the hard way — try this instead.
  • This is a game-changer disguised as a small idea.
  • I didn’t expect this to help so much.
  • This might be the most useful thing you see today.
  • I’ll keep this short because it’s important.
  • If you skip this, you’ll regret it later.
  • This took me years to understand.
  • Everyone overcomplicates this — here’s the simple version.
  • No one will tell you this, but I will.
  • You won’t forget this once you read it.
  • This is better than any tool you’re using.
  • Warning: this changes everything once you try it.
  • This is the part people never talk about.
  • Ignore this if you love doing things the hard way.

Thought

  • I’ve been thinking about this a lot.
  • This idea hit me unexpectedly today.
  • Something simple crossed my mind.
  • A thought I want to share with you.
  • This realisation changed the way I work.
  • Today taught me something valuable.
  • Here’s a perspective you might appreciate.
  • This made me pause for a second.
  • A quick reflection from today.
  • Here’s a thought that might help you too.
  • This shifted my whole mindset.
  • I keep coming back to this idea.
  • I realised something important today.
  • This might change how you see things.
  • A reminder I needed to hear today.
  • This thought keeps showing up — so I’m sharing it.
  • A small realisation with a big impact.
  • I wrote this down because it helped me.
  • Something clicked today — let me explain.
  • This idea feels too important not to share.
  • I haven’t mastered this, but I’m learning.
  • This helped me make sense of everything.
  • A new perspective that makes things easier.
  • This is something I want to carry into the rest of the year.
  • I hope this thought finds you at the right time.

Engagement

  • Let me ask you something honest.
  • Quick question — what would you choose?
  • Which one are you?
  • Tell me if this sounds familiar.
  • Do you agree or disagree?
  • What’s your biggest challenge right now?
  • Want to play a quick game?
  • Pick one: A or B?
  • What would you do in this situation?
  • What’s something you learned recently?
  • Tell me your favourite version of this.
  • Have you ever experienced this?
  • What’s your go-to solution?
  • What would you tell your younger self?
  • What’s one thing that instantly improves your day?
  • Be honest — have you tried this before?
  • What’s something you wish people understood better?
  • What would make your life easier right now?
  • What’s something you’re proud of today?
  • Tell me you’ve done this without telling me.
  • Which one should I post next?
  • What do you want to see more of?
  • What’s your unpopular opinion about this?
  • What’s a habit you swear by?
  • If you could change one thing today, what would it be?

Social proof

  • Here’s what people are saying.
  • This message made my whole week.
  • I wasn’t expecting this response.
  • The DMs about this have been wild.
  • Someone just asked me this — so let’s talk about it.
  • This keeps selling out.
  • I didn’t think this would take off… and then it did.
  • Here’s what surprised me the most this week.
  • This comment made me smile today.
  • Someone shared this with me and I had to show you.
  • This keeps happening — and I love it.
  • This question comes up a lot.
  • Here’s why people keep choosing this.
  • The feedback has been incredible.
  • This result shocked even me.
  • Here’s the before-and-after story you asked for.
  • You’ll understand why this works once you see this.
  • This tiny tweak is what people rave about.
  • Here’s the proof it actually works.
  • I didn’t expect this many people to join today.
  • This sold faster than I thought it would.
  • This might be our most requested feature yet.
  • The way people responded to this was amazing.
  • Here’s why everyone is talking about this.
  • This result speaks for itself.

Transformation

  • Let me show you how far we’ve come.
  • Here’s the moment everything changed.
  • This is what it looked like before.
  • Here’s the “after” you’ve been waiting for.
  • You won’t believe this transformation.
  • This was the turning point.
  • We didn’t expect this result — but wow.
  • Here’s what consistency really looks like.
  • These results speak louder than words.
  • This is what one small step per day can do.
  • Here’s what happened when we stopped overthinking.
  • This result still surprises me.
  • Here’s what happens when you commit.
  • The progress is real — look at this.
  • Here’s the result nobody expected.
  • Let me show you what changed everything.
  • This upgrade made all the difference.
  • Before you think it’s impossible, look at this.
  • The “after” makes the effort worth it.
  • Here’s why I never gave up.
  • If you need proof, here it is.
  • This transformation still blows my mind.
  • Let me walk you through the progress.
  • This started small… then became huge.
  • The journey was messy, but the result wasn’t.

Motivation

  • Today is a good day to begin again.
  • You don’t need a new year — just a new moment.
  • A small step today can change everything this month.
  • You’re one decision away from momentum.
  • Make today count — even if it’s tiny.
  • Progress feels slow until suddenly it doesn’t.
  • You don’t need to be perfect — just present.
  • If you want better days, start with better habits.
  • This is your reminder that it’s okay to start small.
  • One tiny action today can shift your entire week.
  • You don’t need motivation — you need movement.
  • You’re capable of more than you think.
  • The hardest part is starting — so start small.
  • Slow progress beats no progress every time.
  • Don’t let today pass without doing something for yourself.
  • Future you will thank you for this.
  • Make choices today that your future self will love.
  • Even a tiny move in the right direction is a win.
  • You’re allowed to begin again — even right now.
  • Today’s energy feels right for a fresh start.
  • You can fix your whole week with one good day.
  • This tiny win can build a bigger one.
  • If you needed permission, this is it.
  • Today might be the breakthrough you didn’t expect.
  • The best time to reset is now.

Announcement

  • I’ve been waiting to share this with you.
  • Something exciting is happening today.
  • It’s finally time — here it is.
  • This is bigger than you think.
  • I can’t keep this secret any longer.
  • Here’s the update you’ve been waiting for.
  • This means the world to me — thank you.
  • We hit a new milestone today.
  • I didn’t expect this to happen so soon.
  • Here’s something we’re celebrating today.
  • A small announcement with a big heart.
  • This next chapter is going to be amazing.
  • I can’t believe we made it here.
  • Before the day ends, I need to share this.
  • I’m ending the year with gratitude — thank you for being here.

About the author. Bach Ly is a software engineer with 17+ years building websites and applications for teams at Cochlear, CommSec, Pepper Money and ResMed, and now builds web applications and online integrations through KoalaDigital. More about Bach.