Guides
Guides From the Field
Practical guides on building, reviewing and fixing websites, web applications and online integrations, written from real work and updated as we learn more.
FrameworkUpdated 16 October 2026 · 4 min read
The 4 C's: Captivate, Convince, Convert, Cultivate
The four jobs every website, online store, marketplace and app has to do to win a customer, and keep them. What each C looks like, and where each one leaks.
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WebsitesUpdated 14 October 2026 · 2 min read
Should I Rebuild My Website?
A two-minute guide: how I look at a small-business website before anyone talks about rebuilding it, and why paid traffic is a different story.
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Local advertising5 October 2026 · 9 min read
Google Ads for Childcare Centres: Turning Clicks Into Booked Tours
Which searches to pay for, which to block, where to send the click, and how to measure booked tours rather than clicks. A practical guide for Australian centres.
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Landing pages16 March 2026 · 2 min read
What Should a Landing Page for a Repair Business Have?
A two-minute guide to the PunchyPage framework: the nine questions a homeowner asks before they call, and the ten sections that answer them in order.
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Landing Pages10 February 2026 · 7 min read
The Anatomy of a High-Converting Landing Page
Discover the 8 essential sections every landing page needs to turn visitors into customers.
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