Website Review

Bright Balloons has the prettiest website of the three businesses we looked at, a real online shop with Afterpay, and a client list most stylists would envy. It's missing the plain facts people look for when they need balloons this weekend: a phone number, an address and the word “balloons” in the headline.

• Home pagebrightballoons.com.au, on a phone and a computer↗
• Private EventsKids' parties and garlands↗
• Event EnquiryThe enquiry form↗
• ContactHow to get in touch↗
• Google Business ProfileRating, reviews, phone and address↗
• Instagram@brightballoonsau↗

• ✓A beautiful, consistent brandThe pastel rainbow logo and colours run through every page. It looks like a business that cares about details, which is exactly what people hire a stylist for.
• ✓A real online shopHelium balloons and packages can be ordered and paid for online, with Afterpay, at clear prices ($85–$150 for helium packages).
• ✓An impressive client wallNovotel, JLL, Colliers, Anytime Fitness and Hotel Steyne. Great proof for corporate work.
• ✓Clear buttons on the first screenBig pink “Corporate” and “Event Enquiry” buttons.
• ✓Strong basicsGoogle's checks score 100 for search basics and 96 for ease of use, nothing jumps around as it loads, and © 2026 in the footer shows the site is looked after.

Most people will meet Bright Balloons on a phone first. Green is worth keeping; red is in the way; the numbers match the notes.

1234

1. 1The pastel rainbow logo: instantly cheerful and on-brand.
2. 2The headline doesn't say “balloons” or where you are.
3. 3Two big pink buttons: Corporate and Event Enquiry.
4. 4Search and cart, but no call button.

1234

1. 1Clear buttons on the hero.
2. 2The “Loved by” client logos start here…
3. 3…and the 12 logos stack one per row: about 5 phone screens of logos.
4. 4The Event Enquiry button, after the logos.

12

1. 1A lovely real kids' party photo (a Bluey theme).
2. 2No “from” price for a party garland, so people can't tell if it fits their budget.

The main image shows in about 3 seconds on a phone, which is fine. What slows phones down is code: three separate Google tracking scripts and Shopify apps add about 750 KB, and the phone is busy for two-thirds of a second before it responds to a tap.

Lighthouse 12.8, the engine behind Google PageSpeed Insights, two runs on each device, 8 October 2026. Scores move a little from test to test.

• 1.Add your phone number and addressDo first

  Google lists 0401 006 152 and 16 Rose Ave, Wheeler Heights, but neither is on the website. People booking for this weekend want to call. Add a tap-to-call button to the phone header, and the address and pickup hours to the footer.

• 2.Fix your Google categoryDo first

  Your Google profile says “Home Goods Store”. Change it to “Balloon store” (and add “Party planner” as a second category) so Google shows you to people searching for balloons on the Northern Beaches.

• 3.Say “balloons” and “Northern Beaches” up topDo soon

  The first screen says “Event styling that gets people talking”, and the page title ends in “Trading Pty Ltd”. Try a headline like “Balloon Garlands & Event Styling, Northern Beaches & Sydney”, and a matching page title.

• 4.Shrink the logo wall on phonesDo soon

  Three logos per row, or a scrolling strip, turns five screens into one.

• 5.Lighten the code on phonesDo soon

  Combine the three Google tags into one, and remove Shopify apps you no longer use.

• 6.Small thingsDo later

  The “We have moved to Wheeler Heights” bar links to the Christmas collection rather than to your address; point it at the contact page. Reconnect or remove the empty Instagram section, and add a few Google reviews and “from” prices for garlands.

• Add “Call 0401 006 152” to the phone headerDo first
• Change the Google category to “Balloon store”Do first
• Address and pickup hours in the footerDo soon
• Headline and page title with “Balloons” and “Northern Beaches”Do soon
• Client logos three per row on phonesDo soon
• Link the “We have moved” bar to the contact pageDo later
• Keep the shop, the client wall and those coloursKeep

Bach Ly, KoalaDigital
Web engineer, 20 years · bach@koaladigital.com.au