Bach Ly
Senior engineer, KoalaDigital
Hi Mike,
Your customers love you, and Google already knows you: 89 Google reviews averaging 4.8 stars, parts nobody else stocks, and a place on Google for hundreds of searches. That's a head start most businesses never get, and I think you have a lot of opportunity in front of you.
But it's time for a new website. Here's what I found, and where I'd start.
Bach
Scorecard
out of 100
- Reputation96
4.8 stars from 89 Google reviews
- Found on Google55
95 searches on page 1, but about 5% of the visits
- On a phone30
Two screens of menus before what you do
- Page speed60
Close to Google's mark; 5.9 s to load fully
- Design and words40
Dated, small text, an apology at the top
- Ready for local ads20
No tracking, no page for one need
How we reviewed it
4
pages, page by page
2
devices: phone and computer
374
Google searches checked
3
competitors compared
89
Google reviews read
4G
speed, timed on a phone
Data from Google, DataForSEO and our own tests, 22 October 2026. Measured against Google's own marks for speed and mobile use.
Reviewed by Bach Ly, 17 years building software and websites for Australian teams including
01What's working
You already have the hardest part: customers who trust you, and Google on your side. Keep all of this.
02How you show up on Google
When people search Google, the first page is where nearly all the clicks go. Here's where your 374 searches sit today, across New Zealand.
Top 345
Rest of page 150
Page 263
Further back216
Where you rank now
The bigger searches, like “door lock”, are still to win.
03You and your competitors
Two other parts suppliers come up for the same searches as you. They're on the first page far more often, so they get most of the visits.
Visits a month from Google
Southern Hardware Co~6,00061%
FrameFix Supplies~3,40035%
You~4505%
687
searches where Southern Hardware Co shows on Google's first page
337
searches where FrameFix Supplies shows on the first page
95
searches where you show on the first page
Searches for your services
Repairs and new joinery are the other side of your business, and there the competition is repair businesses, not shops. On a phone in Wellington:
Your competitors win with more pages, each about one thing. With your range of parts and services, and 89 reviews behind you, you have more to build those pages from than they do.
Visits are Google's estimates for New Zealand, 22 October 2026, from DataForSEO.
04Your website on a phone
Many people who find you are on a phone, often standing in front of a door that won't slide. Here's your home page as they see it.
1234- 1Your name runs into the picture behind it.
- 2Two screens of cart, categories and menu before a word about what you do.
- 3The "Website update" notice is a picture: tiny on a phone, and Google can't read it.
- 4Your real shopfront. Keep it, and move it up.
05Your website on a computer
1234- 1Your hours and address are a picture, so Google can't read them.
- 2The "Website update" notice is the biggest thing on the page, and it apologises.
- 3The main text is 12 pixels: hard to read. 16 is the comfortable minimum.
- 4Your products and services, and the shop photo: clear and honest.
06Page speed
Your home page on a typical 4G phone, against the marks Google uses.
First words on screen
1.9 s
Main content showing
2.9 s
5.9 s
until it's fully loaded
47 files
1.2 MB to download
You're close to Google's “good” mark. Lighter images and fewer files would get you there.
07Ready for local advertising?
If an ad sent people to your website today, here's what they'd find. Not yet ready.
08Our recommendation
Yes: you need a new website. But a parts shop and a service business need different things, so we'd build it in the order that brings in work first.
Keep
Do now
Do later
This is an example. Would you like a review like this for your business? Message us and we'll start yours.
Talk to us
KoalaDigital