Sample GOLD Scan: RapidFlow Plumbing

1 · Your Market Visibility Score

How much of the local market sees you

of your local market sees you.

Your market: 11,160 searches a month in Parramatta.

Plumber

Blocked drains

Sees you means your ad or your website shows up when they search.

sees you doesn't, yetEach block is a market, as wide as its searches.

of the Plumber Market

The dearest clicks and the most competition. Your $30 a day shows you on a small share of a huge market: more money buys very little here.

of everything else

The Blocked Drains Market: 2,230 searches a month.

Google reviews: 18 · 4.9★
Google Ads a day now, all on “plumber”: $30
A click, plumber: $74
A click, blocked drains: $36

2 · Your moves

3 moves for the next 3 months

Each one you can do yourself. Tick the steps as you go; the next scan shows whether they worked.

1
Move $10 a day from “plumber” to blocked drains
On “plumber” your $30 a day reaches about 6% of the Plumber Market. Blocked drain clicks cost less, the competition is weaker, and the searcher needs someone today.
Do it
- Lower the “plumber” campaign to $20 a day
- Start a blocked drains campaign at $10 a day: blocked drain · blocked toilet · blocked drain plumber
- Send it to a blocked drains page (move 2), not your home page
0 of 3 done
The next scan shows it worked if you're seen by 25% of the Blocked Drains Market, with the same $30 a day in total.
2
Put up a blocked drains page
2,230 searches a month. You're #9 for “blocked drain near me” with no page for it.
Do it
- A page titled “Blocked drains Parramatta: same-day, fixed price”
- Use these words on it: drain camera inspection · hydro jetting · no call-out fee · upfront price before we start
- Add “Blocked drains” as a service on your Google Business Profile
0 of 3 done
The next scan shows it worked if “blocked drain near me” moves from #9 into the top 5, and you're in its map box.
3
Get to 40 reviews
On “plumber parramatta” the map box is two businesses with under 12 reviews and one with 569. 40 reviews at 4.9★ puts you in it.
Do it
- Text the review link when you send the invoice
- Ask for a review that mentions the suburb and the job
- Reply to every review
0 of 3 done
The next scan shows it worked if you reach 40 reviews and appear in the map box for “plumber parramatta”.

3 · Your markets

Every market at a glance

A market is a job people search for, in their own words. Competition is what it costs to be on top of all its searches in the ads.

Plumber MarketHold
8,930 a month
Sees you: 6%Competition: High
The dearest clicks and the most competition. Your $30 a day shows you on a small share of a huge market: more money buys very little here.
Blocked Drains MarketGrow
2,230 a month
Sees you: 3%Competition: High
The map box leaders have 2 to 7 reviews; your 18 already beat them. Clicks cost less than “plumber” and every one is a job.
Hot Water Repairs & Replacement MarketYour call
2,270 a month
Sees you: 0%Competition: High
Do you supply and install hot water systems? If yes, it joins the next scan: big jobs, and one leader with 569 reviews.

4 · Plan it yourself

Try a budget or a ranking, see what it brings

1. Open a market below.
2. Step Paid Ads to a budget a day, or Organic Search to a ranking.
3. The striped part of each bar is what that adds; the total at the top adds up every market.

It starts where you are today. The moves above are our pick; try others before you spend.

All 3 markets in Parramatta

13,430 searches a month

562 seen in ads

80 seen organically

~15 enquiries¹

Now

Paid ad visibility6%at $30/day

Organic visibility1%free Google results

Expected enquiries~15¹

Goal

Paid ad visibility6%at $30/day

Organic visibility1%free Google results

Expected enquiries~15¹

Each market

1
Plumber Hold
8,930 searches a month
562 seen in ads · $30/day
15 seen organically – not visible
~15 enquiries¹
2
Blocked drains Grow
2,230 searches a month
0 seen in ads · $0/day
65 seen organically – on Page 2
0 enquiries¹
3
Hot water repairs & replacement Your call
2,270 searches a month
0 seen in ads · $0/day
0 seen organically – not visible
0 enquiries¹

¹ Enquiries are an estimate, based on the estimated visitors. They assume your landing page is doing its job, turning 10% of visitors (1 in 10) into enquiries.

5 · Your progress

Scan again to see if it's working

1Scan 1November 2026this one
2Scan 2February 2027
3Scan 3May 2027
4Scan 4August 2027

What we measureNow → aim, Feb

Seen across all your markets6%→10%

Seen in the Plumber Market6%→7%

Seen in the Blocked Drains Market3%→25%

“blocked drain near me”Your rank in Google's free results#9→Top 5

Map box, “plumber parramatta”Not in→In

Google reviews18→40

Scan 2 · February 2027

The same searches, measured the same way, side by side with this one.

You'll see each number above move, which moves worked, what changed in your market (new advertisers, new rivals in the map box), and your next three moves.

A sample report. RapidFlow Plumbing, its logo, its rankings, reviews and ad spend, and its competitors' names are made up. All figures in A$. Google's numbers (6 November 2026, the councils within about 20 km of Parramatta): searches a month, the price of a click and the top-of-page bids, the map box's reviews. Our estimates: “seen” is the share of searches that show your ad or your website (a quarter of people shown an ad click it; who sees a free result depends on its position); 1 in 10 visitors get in touch. Competition is what being on top of all a market's searches costs a day: Easy under $25, Medium under $75, High above. Every scan uses the same searches and the same method, so the numbers compare.