Lash & brow studio
Lumière Lash & Brow

Sample report

The November GOLD Scan

Lumière Lash & Brow

Where
Parramatta
Scanned on
Google Search & Maps
Date
6 November 2026
This scan
1 of 4 this year

1 · Your Market Visibility Score

How much of the local market sees you

2%

of your local market sees you.

Your market: 13,720 searches a month in Parramatta.

Lash extensions
Lash lift
Brows

Sees you means your ad or your website shows up when they search.

sees you doesn't, yetEach block is a market, as wide as its searches.

4%

of the Eyelash Extensions Market

Your biggest market and your best ranking (#6 for “eyelash extensions parramatta”), but no ads and not in the map box.
<1%

of everything else

The Lash Lift & Tint Market and the Brow Lamination & Tinting Market: 8,460 searches a month.
Google reviews
31 · 4.8★
The map box, lash extensions
Not in
Reviews of the map box leader
633
A click, lash extensions
$1.93

2 · Your moves

3 moves for the next 3 months

Each one you can do yourself. Tick the steps as you go; the next scan shows whether they worked.

  1. 1

    Run Google Ads on lash extensions at $10 a day

    Clicks cost about $1.93, and nobody else advertised when we checked. $10 a day puts your ad on about 30% of the Eyelash Extensions Market around Parramatta.

    Do it

    0 of 4 done

    The next scan shows it worked if you're seen by 34% of the Eyelash Extensions Market, and the ads bring 6 or more bookings a month.
  2. 2

    Add lash lift & tint to your booking page

    3,380 searches a month, competition Easy. You're #17 for “lash lift near me” without even mentioning it.

    Do it

    0 of 3 done

    The next scan shows it worked if “lash lift near me” moves from #17 into the top 10.
  3. 3

    Close the review gap

    The map box shows Halo Lash Lounge with 633 reviews. At 31 you're not in it. Reviews are what moves you up the map.

    Do it

    0 of 3 done

    The next scan shows it worked if you reach 60 reviews and appear in the map box for “eyelash extensions parramatta”.

3 · Your markets

Every market at a glance

A market is a job people search for, in their own words. Competition is what it costs to be on top of all its searches in the ads.

  • Eyelash Extensions MarketGrow
    5,260 a month
    Sees you: 4%Competition: High

    Your biggest market and your best ranking (#6 for “eyelash extensions parramatta”), but no ads and not in the map box.

  • Lash Lift & Tint MarketGrow
    3,380 a month
    Sees you: 2%Competition: Medium

    Cheap clicks and Easy competition. Most of your lash clients would book a lift: one section on your booking page.

  • Brow Lamination & Tinting MarketLater
    5,080 a month
    Sees you: 0%Competition: Medium

    Big, but most of it is threading and waxing bars. Brow lamination is worth a page once lashes are working.

4 · Plan it yourself

Try a budget or a ranking, see what it brings

  1. 1. Open a market below.
  2. 2. Step Paid Ads to a budget a day, or Organic Search to a ranking.
  3. 3. The striped part of each bar is what that adds; the total at the top adds up every market.

It starts where you are today. The moves above are our pick; try others before you spend.

All 3 markets in Parramatta

13,720 searches a month
0 seen in ads
251 seen organically
3 enquiries1
Now
Paid ad visibility0%no ads running
Organic visibility2%free Google results
Expected enquiries31
Goal
Paid ad visibility0%no ads running
Organic visibility2%free Google results
Expected enquiries31

Each market

  • 1
    Eyelash extensions Grow
  • 2
    Lash lift & tint Grow
  • 3
    Brow lamination & tinting Later

1 Enquiries are an estimate, based on the estimated visitors. They assume your landing page is doing its job, turning 10% of visitors (1 in 10) into enquiries.

5 · Your progress

Scan again to see if it's working

  1. 1Scan 1November 2026this one
  2. 2Scan 2February 2027
  3. 3Scan 3May 2027
  4. 4Scan 4August 2027
What we measureNow → aim, Feb
Seen across all your markets2%→17%
Seen in the Eyelash Extensions Market4%→34%
Seen in the Lash Lift & Tint Market2%→17%
Seen in the Brow Lamination & Tinting Market0%→0%
“eyelash extensions parramatta”Your rank in Google's free results#6→Top 3
Map box, “eyelash extensions parramatta”Not in→In
Google reviews31→60

Scan 2 · February 2027

The same searches, measured the same way, side by side with this one.

You'll see each number above move, which moves worked, what changed in your market (new advertisers, new rivals in the map box), and your next three moves.

A sample report. Lumière Lash & Brow, its logo, its rankings, reviews and ad spend, and its competitors' names are made up. All figures in A$. Google's numbers (6 November 2026, the councils within about 20 km of Parramatta): searches a month, the price of a click and the top-of-page bids, the map box's reviews. Our estimates: “seen” is the share of searches that show your ad or your website (a quarter of people shown an ad click it; who sees a free result depends on its position); 1 in 10 visitors get in touch. Competition is what being on top of all a market's searches costs a day: Easy under $25, Medium under $75, High above. Every scan uses the same searches and the same method, so the numbers compare.