Sample GOLD Scan: Paws & Suds Grooming

1 · Your Market Visibility Score

How much of the local market sees you

of your local market sees you.

Your market: 8,050 searches a month in Parramatta.

Dog grooming

Cats & nails

Sees you means your ad or your website shows up when they search.

sees you doesn't, yetEach block is a market, as wide as its searches.

of the Dog Grooming Market

#3 for “dog grooming parramatta”, but #12 for “dog grooming near me”, which is 17 times bigger. Cheap clicks, nobody advertising.

of everything else

The Cat Grooming & Nail Trims Market: 1,830 searches a month.

Google reviews: 52 · 4.7★
“dog grooming parramatta”: #3
“dog grooming near me”: #12
A click, dog grooming: $1.52

2 · Your moves

3 moves for the next 3 months

Each one you can do yourself. Tick the steps as you go; the next scan shows whether they worked.

1
Win “near me”: $10 a day on Google Ads
“Dog grooming near me” is most of your market and you're #12 for it. Clicks are about $1.52; $10 a day buys a lot of them.
Do it
- Open a Google Ads account in your own name
- One Search campaign, 8 km around the salon, $10 a day: dog grooming near me · dog groomers near me · dog wash near me
- Send it to your booking page with your prices on it
0 of 3 done
The next scan shows it worked if you're seen by 55% of the Dog Grooming Market, and the ads bring 10 or more bookings a month.
2
Add a cat grooming page
1,830 searches a month across cats and nail trims, competition Easy.
Do it
- A page: “Cat grooming Parramatta: lion cuts, de-matting, nail trims”
- Add “Cat grooming” and “Nail trims” as services on your Google Business Profile
- Post 3 cat photos
0 of 3 done
The next scan shows it worked if you rank in the top 10 for “cat grooming near me”.
3
Before-and-afters on your Google profile
The map box is decided by reviews and activity. You already beat two of the three in reviews; fresh photos and posts keep you there.
Do it
- Post a before-and-after every week
- Ask every new client for a review
- Add your prices to your Google Business Profile
0 of 3 done
The next scan shows it worked if you reach 80 reviews and appear in the map box for “dog grooming near me”.

3 · Your markets

Every market at a glance

A market is a job people search for, in their own words. Competition is what it costs to be on top of all its searches in the ads.

Dog Grooming MarketGrow
6,220 a month
Sees you: 6%Competition: Medium
#3 for “dog grooming parramatta”, but #12 for “dog grooming near me”, which is 17 times bigger. Cheap clicks, nobody advertising.
Mobile Dog Grooming MarketYour call
1,040 a month
Sees you: 0%Competition: Easy
Do you have a grooming van, or plan one? Easy competition and cheap clicks. If yes, it joins the next scan.
Cat Grooming & Nail Trims MarketGrow
1,830 a month
Sees you: 0%Competition: Easy
Over 1,400 cat grooming searches a month, and the map box has one specialist. One page and a service on your profile.

4 · Plan it yourself

Try a budget or a ranking, see what it brings

1. Open a market below.
2. Step Paid Ads to a budget a day, or Organic Search to a ranking.
3. The striped part of each bar is what that adds; the total at the top adds up every market.

It starts where you are today. The moves above are our pick; try others before you spend.

All 3 markets in Parramatta

9,090 searches a month

0 seen in ads

380 seen organically

6 enquiries¹

Now

Paid ad visibility0%no ads running

Organic visibility4%free Google results

Expected enquiries6¹

Goal

Paid ad visibility0%no ads running

Organic visibility4%free Google results

Expected enquiries6¹

Each market

1
Dog grooming Grow
6,220 searches a month
0 seen in ads · $0/day
380 seen organically – on Page 2
6 enquiries¹
2
Mobile dog grooming Your call
1,040 searches a month
0 seen in ads · $0/day
0 seen organically – not visible
0 enquiries¹
3
Cat grooming & nail trims Grow
1,830 searches a month
0 seen in ads · $0/day
0 seen organically – not visible
0 enquiries¹

¹ Enquiries are an estimate, based on the estimated visitors. They assume your landing page is doing its job, turning 10% of visitors (1 in 10) into enquiries.

5 · Your progress

Scan again to see if it's working

1Scan 1November 2026this one
2Scan 2February 2027
3Scan 3May 2027
4Scan 4August 2027

What we measureNow → aim, Feb

Seen across all your markets5%→48%

Seen in the Dog Grooming Market6%→55%

Seen in the Cat Grooming & Nail Trims Market0%→24%

“dog grooming near me”Your rank in Google's free results#12→Top 7

“dog grooming parramatta”Your rank in Google's free results#3→Top 2

Google reviews52→80

Scan 2 · February 2027

The same searches, measured the same way, side by side with this one.

You'll see each number above move, which moves worked, what changed in your market (new advertisers, new rivals in the map box), and your next three moves.

A sample report. Paws & Suds Grooming, its logo, its rankings, reviews and ad spend, and its competitors' names are made up. All figures in A$. Google's numbers (6 November 2026, the councils within about 20 km of Parramatta): searches a month, the price of a click and the top-of-page bids, the map box's reviews. Our estimates: “seen” is the share of searches that show your ad or your website (a quarter of people shown an ad click it; who sees a free result depends on its position); 1 in 10 visitors get in touch. Competition is what being on top of all a market's searches costs a day: Easy under $25, Medium under $75, High above. Every scan uses the same searches and the same method, so the numbers compare.